Privacy Policy

December 6th, 2020


1. Hello

Thanks for choosing! We would be happy if you stay with us for longer than only one visit. But first, you must read our privacy policy, something so important for us as for your experience here. is created by Michael Matrototaro

At, you can present your art, shape and follow your art preferences, as well as develop your art connections through the social art network. For this reason, it is extremely crucial that you understand how, when and why we address your personal information and online activity, so we are able to provide a personalised service especially for you.

Personal data relates to an individual who can be identified from that data. This privacy policy gives you the basis on which we collect and process your personal data through your use of our website (“site”), subscribing newsletters, email updates, receiving event invitations, registering and logging in, editing your profile, uploading content, and connecting to and chatting with other users. By visiting our site, you are accepting and consenting to the practices described in this policy.

2. Who we are

We are MACHFELD international arts and culture society, trading as, and we aim to express our commitment with data protection. is a social media platform and on the next step a NFT marketpllace founded to highlight the most interesting artists and curatorial projects in contemporary art. is a platform where artists connect, exchange ideas, contact each other and display their works through their writing and visual contents.

“We are a platform to bring contemporary artists and art lovers, art investors all together.” We are fully committed to respecting your privacy and value the trust you place in us when you share information with us through the site. This privacy policy sets out how we collect, hold, use, process and disclose your personal data, why we process it, with whom and for what purposes we share it, the rights to which you may be entitled and your choices about our use of your personal information. This privacy policy also covers our use of your personal information arising from the regular use of the site, alongside with the registering, subscribing, buying and/ or using activities related to our products and services provided in the site.

Reizfeld e.  U. is responsible for your personal data in this privacy policy. The registered office address is Max Winter Plaz 21/1, 1020 Wien, Austria and the company registry number is FN315002p. If you have any queries regarding this privacy policy, the use of your personal data or any concern related to the site, please contact us at

3. Your rights

As the GDPR added several rights in relation to personal data of individuals, we have introduced additional transparency to our site in order to help our users take advantage of those rights.

If you are an European Union resident, and unless subject to an exception under the GDPR, you have the following rights in respect of your personal data:

  • Right of access – the right to request a copy of your personal data which we hold;
  • Right to rectification – the right to request the correction of any personal data that it is found to be inaccurate or out of date;
  • Right to erasure – the right to request that we delete your personal data;
  • Right to restrict – the right to request a temporary or permanent restriction in relation to the processing of some or all your personal data;
  • Right to object – the right to object to the processing of personal data when it is linked to direct marketing;
  • Right to complain – the right to lodge a complaint with the Founder & Director using the contacts set out below;
  • Right to data portability – the right to request a copy of the data subject with your personal data held by the data controller in order to transmit the data to another data controller;
  • Right to withdrawal of consent – the right to unsubscribe our newsletter at the bottom of each email received or by emailing us as set out below.

Normally, you do not need to pay any fee to have access to your personal data nor to exercise any of the above-described rights. We will only charge a fee if your request has unfounded, repetitive or excessive results.

Personal data, as defined by Article 4(1) General Data Protection Regulation (GDPR) includes any information relating to an identified or identifiable natural person.

3.1 Name and contact data of the data controller and of the corporate Data Protection Officer

This data protection information is applicable to data processing on the website by the controller:

Michael Mastrototaro
Max Winter Platz 21/1
1020 Vienna, Austria
(hereinafter referred to as “”)
Telephone: +43 6601490868

The Data Protection Officer at may be reached at the above-mentioned address, attention of Data Protection Officer or at

In case you have any questions about data protection law or your rights as the data subject, you may directly contact our Data Protection Officer.

If you are not satisfied with the information provided in this privacy policy in relation to your rights or want to find out more about the rights covered by the GDPR and described above, please contact our Founder & Director through the following channel We will try to resolve your concern within a reasonable period of time that it is up to ten working days, after verifying your identity.

As you might be aware, the activity online is not completely secure yet and any transmission of information has its own risk. However, we do our best to prevent any inconvenience related to the use of the website by maintaining strict procedures.

4. What personal data we may collect from you

When you use our site, you may provide us information about you by filling in various forms through the site. When you sign up, edit your profile and preferences, connect with others or simply search something, you are providing us information about you. We may also collect information about you on site based on your use and activity.
Any information that we may receive from other sources, such as a partner that we work closely with and a third party that provides services for us, will also be used and held by us.
We will only use your profile photos or any images posted or uploaded by you into the platform to promote your profile. We will not use your profile photos or any images posted or uploaded by you into the platform, for any other purposes, without your consent.

4.1 You are an artist

If you are an artist registered at, we will hold, at a first moment, your name and your contact details. Later, we will ask you further information about yourself, as questions which will let us know your art preferences.

When you login your profile and use certain parts of the site that are for your exclusive use, you are also providing personal data to the site; when you connect or follow another registered artists and users at, you are giving information about you to us.

4.2 You are not an artist

If you are not an artist and are registered at our platform, we will also collect information about you based on what you are searching and your uses of the site. As a visitor of the site, you will use cookies that will help your experience online. This will essentially help us to improve our services.

5. How we collect personal data about you

Your personal data may be collected through the following ways:

5.1. Either it is voluntarily provided by you (via our site or our social media pages) or it can be obtained by us when we request any information to you by telephone or by email;

5.2. We collect it when you sign up for and every time you use it after that moment;

5.3. It is collected by third parties that provide applications and services for us, using cookies, as Borland Cookie, Google Analytics, Active Campaign, Facebook, Vimeo and Youtube. All third parties applications having cookies are collecting, processing and storing activities.

We may use cookies to collect information about you. Cookies are small text files that store Internet settings from the websites you visit and are widely used to make sites’ features work, operate more efficiently and to improve your experience on the site. To find out more about data processing companies that provide services to us using cookies, please see our cookie policy.

6. How we process your personal data

Concerning the processing of data, we take our obligations under the GDPR seriously. We keep personal data up to date, retain a minimum amount of data, and protect personal data from loss, misuse, unauthorised access and disclosure. We try our best to ensure that appropriate technical measures are put in place to protect your information.

We need to collect, store and use your personal data mainly for the following purposes:

  • To administer our business, especially for users’ profiles and connections purposes;
  • To allow access to the site, when subscribing, registering, using and buying our products and services;
  • To deal with any queries that we receive from you;
  • To maintain our own accounts and record and to analyse our sales;
  • To meet our legal and accounting obligations;
  • To carry out our business, including maintain site’s security;
  • To fulfil any other purpose that may occur – and in this case, we will make you know – or that are set out in other sections or on our Terms of Use.

In the processing of your information, we use wordpress and Active Campaign for managing and processing data in our cloud servers. All the processed data is included in our database. Our server partners are contractually forbidden to sell any of the data that have been collected on our behalf.

To find out about all data processing companies using cookies, please see our cookie policy.

The processing of personal data is governed and in accordance with the European Union law, in particular with the General Data Protection Regulation (the “GDPR”).

7. How long we keep your personal data for

We will only retain your personal data for as long as necessary to fulfil the purposes we have collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

We are not able to determine with certainty our average retention period for personal data. We consider several aspects such as the amount of data, its nature, the sensitivity of the personal data, and the potential risk of harm from unauthorised use or disclosure of your personal data. Additionally, your personal data can be used by us for legal purposes and, for this reason, they might stay with us longer.

8. Where we store your personal data

Part of the data we collect from you is processed and stored by
All data about you is stored since the very first moment on our servers, which are located in the European Union and have ultimate safety innovations. All collected data and images are stored in OVH cloud platform.

We also use other third parties’ applications and websites to store personal information about you.

We use Active Campaign (AC), a software of ActiveCampaign, LLC, for managing our customer relationship activities and for newsletters activities. We store information into AC including subscribers’ email addresses and names in order to provide you with the best customer service. AC is contractually forbidden to sell any data of the data collected on our behalf. For further details on the functioning of this software, please see the Active Campaign’s Privacy Policy.

We use Google Recaptcha, software of Google, LLC, for managing page logins to fully use the website. We store information into Google Recaptcha in order to provide you with the best login service. For further details on the functioning of this software, please see the Google’s Privacy Policy.

9. What information we might share about you

At, we might need to share personal data held about you. Our system of disclosure of personal information is built in a strict form and it only allows the share of information in the cases described in this privacy policy.

Within, we must share personal information for legitimate purposes only.

As a general principle, we will not share your personal data with third parties without your permission. However, it can happen that there are third parties interested in contacting you due to your art services or regarding your work in general. In case of these third parties are collectors, curators, or analytics, we may share your personal information with these third parties, always after a careful selection and your consent.

We develop our site alongside a professional freelancer who provides IT and similar services to us. This person meets the requirements of the GDPR and has access to your personal information, as well as to the whole information registered on the site of

10. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. We recommend that you check back regularly in order to get updates or see modifications regarding this privacy policy.

For the ones who are registered on our site, you will receive an email putting you updated about these further changes, if significant to the use of the website.

11. How to contact us

If you would like more information about how we manage personal data that we hold about you or have questions, comments and requests regarding this privacy policy please contact us as set out below.

In case you are concerned that we may have breached your privacy and wish to make a complaint, you should address it to We will do our best to resolve your complaint within a reasonable period of time.


Michael Mastrototaro
Max Winter Platz 21/1
1020 Vienna, Austria
(hereinafter referred to as “”)
Telephone: +43 6601490868

All content 2022 © by Michael Mastrototaro and MACHFELD international arts and culture society trading as

All rights reserved.

Mit freundlicher Unterstützung der Wirtschaftsagentur Wien.